Quick turnover among chief advancement officers or development leaders is no longer a rare occurrence. Recruitment executives report that half or more of the searches they are conducting result from vacancies caused by vice presidents being asked to resign. And those terminations are not because of fundraising failures. Vice presidential…

In many quarters, the job of presidents increasingly became one of raising endowment money and overseeing campus expansions. The inside joke was that college and university presidents suffered from an Edifice Complex. In the view of many college presidents, the economic crisis of 2008 was a tipping point. In its aftermath, a "new normal" is…

All college and university communications professionals work hard to promote their institutions' strengths and uniqueness. They tout high-caliber faculty, programs, and facilities and point to the achievements of their graduates as examples of their success. But those who work for institutions that are members of a higher education consortium also…

With roots going back to 1986, the Student Team on Alumni Relations or STAR was one of the first student-alumni groups in Canada and routinely attracted capable and enthusiastic volunteers. It offered to appreciative, albeit small, student audiences a suite of popular programs, including job shadowing and goodie boxes parents could send to their…

It was not all that many years ago that advancement services was thought of as the "back office"--a term that still makes veterans in the field cringe. Historically, the role of advancement services was keeping donor and alumni records up-to-date, processing gifts, sending receipts, and generating fundraising progress reports. However,…

Being distinctive has not always been critical for universities in the U.K. Until recently, significant economic and political forces--largely public funding and regulation--had pushed higher education institutions as a whole toward homogeneity. What is distinctiveness? For some, it's synonymous with being unique. What makes an organization…

Traditional alumni relations programs are about prompting graduates to do something--anything--for or with the institution. In this article, the author proposes something different: an outcome-oriented alumni relations programming model, which the author calls "strategic advancement," that focuses on smaller, targeted sets of graduates…

Jeremiah Stevens, director of alumni relations at Lake Forest Academy in suburban Chicago, contends with a bit of an unusual challenge. He must manage and motivate not one but two alumni boards. While alumni professionals may not share Stevens' particular circumstances, they certainly can relate to a struggle to jumpstart a languishing board and…

When yes/no or multiple-choice answers do not suffice--when a qualitative understanding of a topic rather than a quantitative head count is needed--it is time to consider focus groups. They work well when learning why, how, and what for is more important than measuring how many. Focus groups are primarily an open-ended form of inquiry, enabling…

Alumni relations and stewardship officers have the makings of a strong partnership. Alumni relations and stewardship can be a natural fit--a perfect match even--according to Mary Jo Chiara of St. Joseph's College (SJC) in New York. Both strive to cultivate long-term relationships with constituents and build increasing levels of engagement and…

The key to alumni engagement in any type of institution is, unsurprisingly, student engagement. The quality of the student experience leads directly to alumni who feel excited to be an integral part of their school upon graduation. Watching the metrics, setting high goals, trying new things, listening to constituency (be it students, alumni,…

Beth Kanter is working hard to get the word out about how best to get the word out. Kanter is CEO of Zoetica, which provides word-of-mouth communication services to nonprofits and socially conscious companies; a decade-long blogger on the topic of social media and nonprofits; and a popular conference speaker and trainer. She is also co-author of…

In this article, the author talks about the significance of the collaboration between alumni relations and student affairs offices in overcoming misinformation and silos. Each has something the other wants. For the alumni office, student affairs offers a treasure trove of resources. They have databases with contact information, affinity-based…

Rugby, football, and lacrosse; concerts by the bands of their university years; reunions with classmates and teammates. These attractions may draw undergraduate alumni back to campus, but graduate alumni are birds of a different feather. They, too, may be engaged by their alma mater, but their attachments often run contrary to the traditional…

Two years ago, members of a strategic planning committee at Woodberry Forest School set a goal to re-engage African-American and Hispanic alumni, many of whom had lost touch with the Virginia boarding school for boys. One of the committee's ideas was to launch a mentoring program to connect current minority students with minority alumni. Two years…