It's the end of an era in alumni relations. For many alumni associations, events and programs continue to have declining attendance and participation while the costs of offering them continue to increase. Social networking sites, YouTube, podcasts, and other Web 2.0 tools offer new ways to communicate with alumni, not to mention new ways for…

New York's Cornell University spends millions of dollars and thousands of staff and volunteer hours to produce more than 1,400 events around the world each year. That's one event every six hours. Is it worth it? Do the 40,000 alumni, parents, and friends who attend feel closer to Cornell after these events? Do they disengage because Cornell didn't…

Mobile technology is an effective way of conveying information to alumni, especially during a major event. Alumni appreciate not only access to information in a convenient medium, but also efforts to engage with them through new technology. Like so many of the best ideas at Princeton University, the creation of Reunions Mobile emerged from…