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Direct linkJae, Haeran – Journal of Research and Practice for Adult Literacy, Secondary, and Basic Education, 2014
This article reports on a specific case of the READ Center--a community-based literacy organization (CBLO) in Richmond, Virginia--and its attempt to develop promotional materials that will encourage low-literate adults to enroll in literacy programs. The article also offers insight on how literacy organizations may utilize the practical experience…
Descriptors: Program Development, Adult Literacy, Community Organizations, Enrollment
