Indicates that while television programing from the United States is still popular in Australia, Australian television is beginning to show signs of developing its own media identity. (FL)

Appraises the information content of Singapore television advertising, and makes a comparison with relevant United States findings. Research reported in this paper is a replication of two empirical studies of the informational content of television advertising in the United States from 1977. (Author/LRW)

Among the results of an analysis of production techniques used for United States and international television commercials are: (1) cuts are the most common form of transition in both national and international television commercials, and (2) U. S. commercials use proportionately more special effects than do international commercials. (GT)

Suggests that the fact that every country has its own system of cultural values and beliefs that decides the popularity of television programs, which plays a decisive role in influencing the types of shows imported from the United States. (DF)

Investigates the cultivation hypothesis by testing two cognitive processes hypothesized to allow viewers to construct television-biased beliefs. Finds the basic cultivation result replicated, but neither process hypothesis was supported. (SR)

Provides a microeconomic analysis of United States (U.S.) television program export prices. Finds that U.S. producers, acting like a dominant firm, are responsible for establishing the general level of foreign program prices in each national market. (MS)

Provides examples from six studies to illustrate how the formative research element of the Sesame Workshop production model has been used to create effective educational media in the United States, South Africa, Egypt, and China. Shows how lessons learned from formative studies provide insights into the development of new research methodologies…

Describes a survey of U.S. public television programers which identified 11 factors perceived as important in making programing decisions; however, it was found that about 70 percent of total variance was explained by five of the factors: audience measures, personal feedback, program strategy, station resources, and intuition. The questionnaire is…

Compares Japanese and American television programs most often watched by children and evaluates frequency and quality of portrayal of older characters. American television was found to portray older characters more frequently and more positively than Japanese television. (NRB)

A secondary analysis of four General Social Surveys was performed to determine television's role in reducing social differentiation in the United States. An investigation of the extent to which television is associated with reduction in geographic regional impact on social and political attitudes indicates heavy viewers have more homogeneous…

Describes a study of nine year olds in Ireland, Australia, the United States, and Norway that investigated their attitudes to television advertising and the connection to buying patterns in their families. Highlights include enjoyment of television ads, parallels between television programs and ads, and perceived influence of ads on parents.…

Examines results of surveys of secondary school students in Argentina, Taiwan, South Korea, China, and the United States regarding television use. Issues addressed include broadcasting schedules, amount of viewing, social and family contexts of viewing, relationships with parents, and parental attitudes. Cross-cultural patterns and implications…