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Download full textMustafa Demir – Turkish Online Journal of Educational Technology - TOJET, 2024
The main purpose of this study is to examine the effect of promotional activities applied in e-commerce on the consumer behavior of individuals living and shopping in the Turkish Republic of Northern Cyprus. The study was conducted using quantitative research method based on Söker's (2022) scale form. The population of the study consists of all…
Descriptors: Consumer Economics, Marketing, Merchandising, Foreign Countries
Direct linkEser, Zeliha; Birkan, Ibrahim – Journal of Teaching in International Business, 2004
Marketing education in business schools gained importance over the past decade because of sharp economic development and globalization practices of the international companies in Turkey. In this paper, we examine the students' perceptions about the quality of marketing education in state and private universities. Sampling from five state and five…
Descriptors: Marketing, Economic Development, Higher Education, Student Attitudes
