In March 1958, a tense six months after the launch of the Russian satellite Sputnik I sent a shockwave of fear and purpose through the United States, an essay published in the Franklin Institute (TFI) monthly member newsletter, "The Institute News," opened with an oddly defiant, even dismissive tone ("Sputnik, Teachers &…

This study examined challenges of employing university culture as a mechanism to increase commitment to the internationalization strategy among university internal stakeholders. Data were collected from a sample of 235 students, faculty, and staff from a top-ranked university in Russia. The study showed a misalignment between internal marketing…

Purpose: The purpose of this study was to investigate attractiveness of internship advertisements to the prospective applicants through the lens of employer branding. By giving attention to internship attractiveness, universities and companies expand current collaborations around internship provision to enhance student internship experiences,…

In recent years, university sectors worldwide have undergone intense reforms under the influence of the global ideas of 'new public management' and 'new managerialism'. National policies have widely adopted global scripts with advocacy for strengthening academic leadership as the essential ingredient of successful university transformation.…

Purpose: The working hypothesis of the paper is that modern universities are peculiar for low sustainability to the changes of external environment due to low effectiveness of applied approaches to the diversification of their activities. The purpose of this paper is to verify the offered hypothesis by the example of modern Russia and develop an…

The development of the modern higher school is characterized by a number of trends that cannot always be called positive. The recent reforms in the sphere of higher education in Russia increase uncertainty of the conditions, in which institutions of higher education currently function. The topicality of the problem makes it necessary to study the…

Over the past decade, the number of advertised tenure-track faculty positions in higher education institutions in the United States and abroad has steadily declined while the competition for these positions has become fierce. This situation has caused some scholars to seek perspectives into the factors that influence the tenure-track faculty…

Purpose: The export of Russian educational services worldwide was not considered by the Russian Government as a full-fledged economic sector until recently. However, the situation has changed since the early 2000s, when in 2002, the Russian Government approved the national strategy for higher education promotion abroad and since then has been…

The research reported in this paper seeks to assess the potential of the Russian market for exported educational services through the example of the Shanghai Cooperation Organisation Network University (SCOU). The authors share the findings from their analysis of a set of educational models for the SCOU, provide an assessment of the role of…

In the past decade, Moscow, St Petersburg, and Kazan have become 'go to' destinations for IT specialists from Russia and Central Asia. The ethos of technical creativity and ingenuity, combined with the presence of science, technology and engineering universities, is generating a profound momentum in IT worlds. The vibrant technology communities…

Purpose: The purpose of this paper is to analyze the impact of demographic, social, economic and international aspects on the market of university services in Russia. It also reminds readers briefly of the evolution of the Russian higher education system during the last 20 years and considers some consequences of the current public policy and…

EU-Russia higher education cooperation has continued despite global tensions including Crimea incorporation. One example of this cooperation is the development of Finnish-Russian double degree programmes. This paper focuses on institutional environments where double degrees develop and asks how and why they produce uncertainty from inside Finnish…

This study investigates the current process of internationalization of higher education in the countries of the Asia Pacific region (APR) through the example of China, the Republic of Korea, Japan, and Russia. The article aims to familiarize the reader with the experience of internationalizing higher education in APR states against a backdrop of…

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

The purpose of the study is to determine the business need for vocational training. This article gives a detailed analysis of the problem aimed at finding optimal occupational skill structure of training, which involves all kinds of positive effects in various areas of public life--from the economy up to the spiritual sphere of human life.…