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Direct linkEinstein Sánchez Bardales; Yuri Reina Marín; Omer Cruz Caro; Milena Torres Fernández; Angelica María Carrasco Rituay; River Chávez Santos – Cogent Education, 2024
The study of social demand and labor demand analyzes the relevance of the planning of higher education programs to meet the needs of society. Given this, the present study aims to identify social and labor demand in the Amazon region, through a case study applied in the province of Rodríguez de Mendoza. The methodology used was a descriptive,…
Descriptors: Foreign Countries, Secondary School Students, Community Organizations, National Organizations
Angulo, Fernando; Pergelova, Albena; Rialp, Josep – Journal of Marketing for Higher Education, 2010
Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…
Descriptors: Foreign Countries, Higher Education, Marketing, Subcultures
