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Direct linkSaleem, Muhammad Abid; Eagle, Lynne; Akhtar, Naveed; Wasaya, Allah – Journal of Marketing for Higher Education, 2020
This empirical investigation was aimed at conceptualizing, developing and validating a scale for the measurement of the quality of higher degrees by research (HDR-QUAL). For that purpose, this study specifically measured perceptions of higher degrees by research (HDR) students about the constituents of HDR quality in Pakistani tertiary education…
Descriptors: Marketing, College Choice, Higher Education, Foreign Countries
