This paper empirically explores the underlying factors influencing students' choice of private education providers in a developing country. Hence, this research aims to contribute to the existing literature by enhancing the understanding of university choice among students, satisfaction, and loyalty, particularly within the context of African…

The bounds testing (augmented autoregressive distributed lag, ARDL) technique to cointegration was used in this study to investigate the effect of household income and expenditure on tertiary school enrolment in Nigeria from 1970 to 2020. The model was employed to estimate the relationship between these three variables while also accounting for…

The study examines career guidance services provided by school counsellors in secondary schools in Kano state. The study used 387 sample respondents drawn through purposive sampling from randomly selected schools. Questionnaire instrument with satisfactory psychometric properties was employed in data collection process. The results show that…

This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…

Universities today devote serious effort to attract international students. The purpose of this research is to understand the motivation factors that impact international student choices in selecting Indian higher education as a study-abroad destination. This quantitative study examines the choice criteria of 249 full-time international students…

This article examines how sub-Saharan African families in the United States engage with high schools and the college-going process. Using qualitative methods and the concept of home-school dissonance, Chrystal A. George Mwangi shows how African immigrant families--one of the fastest-growing yet least-studied immigrant groups--develop educational…

Black students from immigrant backgrounds are a growing population in higher education. However, there is little research exploring their experiences as they make decisions about whether and where they will attend college. This qualitative study of 23 Black immigrants attending a public, selective research university explores how individual…