This study investigates the effects of corporate social responsibility (CSR) on brand reputation, brand trust, and brand loyalty in the context of higher education. The direct effect of CSR on brand loyalty, and indirect effects through brand reputation and brand trust have been investigated. Data for this study were collected from 300 students…

Purpose: Social media engagement is widely used by the higher education institutions (HEIs) to improve brand performance through brand image and brand loyalty. This study focusses on the effect of social media engagement on relationship quality and brand performance in the higher education marketing (HEM) context. Social media engagement…

The purpose of this article is to develop and validate an instrument on Academic Enhancement Support for Malaysian student-athletes. The instrument development process began earlier in previous research's stages. Thirty-five questionnaires were distributed to Malaysia Public University student-athletes who competed at the university and state…

Purpose: It is still unclear how Asian universities incorporate the theory or practice of sustainable development (SD) in their research and education programmes. To address this gap, the purpose of this paper is to report on a study that has examined how universities in Asian countries handle and address matters related to SD.…

This interdisciplinary paper shows that investigating community language beliefs, as a pillar of language policy research, can be enriched by the principles of theory of mind. The case study is Malaysia where ethnonationalist law and policy elevates the language and culture of the Muslim Malay majority above those of citizens of Chinese and Indian…

Purpose: The purpose of this study is to assess the psychometric properties of the Flourishing Scale (FS) by employing samples of Malaysian and Indonesian undergraduates. In addition, the present study seeks to identify aspects of the social-psychological functioning that were perceived differently by both samples. Design/methodology/approach: The…

The main purpose of the current research was to explore the relationships between beliefs/knowledge and technology integration (TI) during teaching practice (i.e., placement or practicum) among Indonesian pre-service teachers. Five core variables of the theory of planned behavior or TPB (subjective norms, attitudes, perceived behavioral control,…

As lack of interaction has been cited as a central reason for reduced academic motivation during online learning and given gratitude's crucial role in forming and maintaining interpersonal relationships, this study examined the association between gratitude and academic motivation. Recent systematic reviews and meta-analyses have found…

The aim of the study was to evaluate the extended version of the Problem-Solving Inventory (PSI) via an online learning setting known as the Online Problem-Solving Inventory (OPSI) through the lens of Rasch Model analysis. To date, there is no extended version of the PSI for online settings even though many researchers have used it; thus, this…

Purpose: This study aims to explore the determinants of environmental knowledge sharing behaviour among accounting educators through the lens of an extended theory of planned behaviour (TPB). Design/methodology/approach: A total of 95 accounting educators responded to a questionnaire survey. The data comprising information on attitude, subjective…

The COVID-19 pandemic has had immense consequences for education systems worldwide. Institutions had to quickly switch to remote teaching and learning (RTL) as an alternative delivery mode. The study presented here investigated the implementation of an e-learning system for Malaysian pre-university students. The study employed the "unified…

Museums have become an important institution for learning activities especially for young visitors as it provides significant function towards educational benefits and knowledge enrichment. The actual outcomes from learning experience need to be encountered in order to indicate satisfying experience level from museum visiting. However, the…

This collective case study aimed to explore the various expected roles for parents of preschool children in group music lessons in the Klang Valley of West Malaysia, the area located around Kuala Lumpur. We collected data by conducting two semi-structured interviews with 10 parents and three teachers of three preschool group music classes. Four…

The United Nations Sustainable Development Goal (SDG) 4: Quality Education has recently driven more outreach teacher professional development (PD) programmes. While research evidence shows the importance of school-university partnerships for effective PD programmes, this research area remains under-investigated in many developing countries,…

This study aims to produce empirical evidence of the validity and reliability of instrument items for the competency framework of agricultural teaching staff in Malaysian agricultural vocational colleges. The validity and reliability of the framework were analyzed using Rasch Model Measurement assisted by Winsteps 3.72 software. This research…