The purpose of this study is to determine the effect of customer participation on customer loyalty with the mediating role of trust by considering the effect of literacy level. This research is descriptive-survey in terms of data collection method and applied in terms of purpose. The statistical population of the present study included all…

Purpose: A university's brand is a key competitive advantage in higher education (HE). This study examines the university's reputation's intermediary impact on core services (emotional environment, perceived faculty and course suitability) and brand loyalty in private universities in Iran. Design/methodology/approach: A quantitative method was…

Traces the changes in consumer habits for tea and coffee in Iran from the early 15th century (introduction of the beverages) to the late 19th century. Consumption often was tied to regional differentiation and social stratification. Shifting trade routes, especially those involving Russia and England also produced changes. (MJP)