This paper aims to explain the unsuccessful relationship between the awareness of prominent international education brands and enrollment intention. A serial mediation model encompassing perceived congruity and brand attitude was developed and was tested using the Partial Least Square-Structural Equation Modeling (PLS-SEM) technique involving 132…

Under the tendency of the marketisation of tertiary education, universities/colleges and governments across the world have increasingly regarded international education as an education services export sector. Vietnam has always been regarded as a country of importing rather than exporting international education. Nevertheless, more and more…

This study chronicles my long journey toward publication in reputable international journals, detailing the challenges encountered throughout the process of article preparation and publication. Using an autoethnography approach involving personal reflection, I aim to document my journey from selecting the research topic to providing a self-budget…

The Republic of Indonesia has been a significant source country of international students worldwide yet data is scarce about local international students. Increasing international student numbers is in line with the country's strategic development goals yet growth has been limited over the last two decades despite government funding of both…

A significant number of studies on country image tend to overemphasize the cognitive country image as a determinant of purchase decision. A country also has an affective image and personality that may surpass the influence of cognitive image in a consumer's decision-making process. However, marketing scholars are apt to disregard these elements…

It has been argued by scholars that ESP (English for Specific Purposes) has several absolute features which distinguish it from EGP (English for General Purposes). It is not surprising that many EGP teachers face difficulties when teaching ESP classes. This mixed-method study randomly recruited EGP teachers (N=50) to complete an online survey…

School leaders and teachers are two important agents within the school organisation to promote parental involvement. The aim of the study was to investigate how school leaders and teachers foster parents' involvement in their children's education. It was hypothesised that both transformational school leadership for the support of parental…

University attempts to respond to globalization to build international trust by conducting internationalization as the bridge of their selected strategies. The efforts needed to build international trust are promotion strategies. This study aims to elaborate the effective promotion strategies in Jenderal Soedirman University, Indonesia. The data…

One of the education programs for principals in Indonesia is online continuing professional development or CPD. This research aims to understand the participant's perceptions of the effectiveness of online CPD for principals. This study applies the CIPP evaluation. The respondents were 69 principals of primary and secondary schools in Central…

To increase global recognition and quality education, universities in Indonesia establish English-mediated International University Programs (IUPs). Within different capacities and resources, however, internationalisation sometimes preserves inequalities among Indonesian higher education institutions (IHEIs). This study investigates how the…

This paper examines the process of seeding or training of Sundanese Song Cianjuran by artists in Sumedang regency that is conducted by a stakeholder of Sundanese traditional arts. The study was conducted using descriptive analytic methods, and data collection was done through observation and interviews. Results from the study explained that…

Faced with a pressing demand for eldercare workers, Japan signed Economic Partnership Agreements (EPAs) to recruit workers from Southeast Asian countries. The EPA limits the employment period for migrant workers, unless they successfully pass the healthcare licensure examination in Japanese. Therefore, they receive on-the-job training and prepare…

While Southeast Asia as a region is generally poorly represented in scholarship on higher education, this is even more the case when considering Islamic higher education in the region. While patterns of mobility within the Islamic world are ancient, with mediaeval scholarly centres such as Baghdad, Cairo and Alexandria attracting scholars and…

Purpose: The purpose of this paper is to investigate how students from Australia, Indonesia and Malaysia differ in their propensity to complain and attitudes to complaining. Design/methodology/approach: A self-administered questionnaire was designed using established scales to assess respondent reactions to a service failure by a university. The…

The paper reports the findings of a study that investigates whether students from different countries have different expectations when seeking a degree from a university in the U.S. The broad hypothesis of this study is that there will be differences in expectations among students from different countries. The managerial implication is that due to…