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Parameswaran, Radhika | 1 |
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Parameswaran, Radhika – Journal of Communication, 1999
Contributes to cultural-studies scholarship on ethnographic media studies by examining the reception of imported romance novels among women in postcolonial urban India. Shows that romance novels were found pleasurable because they were an extension of Indian women's childhood English-language reading, and they were viewed as resources to improve…
Descriptors: Ethnography, Females, Foreign Countries, Mass Media Use