Examines why people choose a particular medium, by testing a causal model of magazine exposure and appraisal with readership surveys of two magazines distributed by the U.S. Information Agency in India. Found that utility had the strongest relationship with both exposure and appraisal, while communication potential had a negative relationship. (PD)

Reports results of a study of three daily newspapers in India, which was designed to determine who sets news and editorial policy in Indian newspapers and what the social processes are by which staff members come to perceive and conform to the policy. (GT)

Discusses youth culture and the role of mass media in transmitting popular culture. Reports a survey of Indian college students that shows (1) radio is the most popular music medium and (2) popular music derived from Indian films is preferred to Western music. (PD)

Explores processes of social change initiated by an entertainment-education radio soap opera by studying its effects in an observational case study in one rural village in India. Investigates the paradoxes, contradictions, and audience members' struggles in the process of media-stimulated change, a process involving parasocial interaction, peer…

Explains that the news media commit fundamental errors of attribution in covering risk situations by (1) treating them as novelties, (2) failing to analyze the entire system, and (3) using insufficiently analytical language. (NKA)