Purpose: This study intends to build up a thorough understanding of social factors that largely influence students' decision-making to opt institution for higher studies in India. Design/methodology/approach: This descriptive research follows two sequential phases consisting of the literature review to identify social factors and validate the…

Purpose: This study attempts to elucidate the role of key influencers impacting the student decision-making process of enrollment for higher education in India from the lenses of Stephen Covey's theory on circles of life. Design/methodology/approach: A sample of 556 students of Delhi NCR, India was selected based on a multi-staged sampling method.…

Nowadays, with increasing competitiveness in every field, securing a good job may be difficult. In this connection, students aiming to get into the best educational institution (EI) would give them their best chance of quality education and good job opportunities. Institutional evaluation and selection are complex tasks that must simultaneously…

Purpose: This paper purports to study and assess the impact of student satisfaction on various services offered by an educational institution offering management education and also the word of mouth communication (WoMC) done by such student in referring the institutions to others. The study aimed at various factors like core services, facilitating…

Several non-traditional higher education destination countries have increased their efforts to attract international students. In this research, we examine the perceptions of international students enrolled in Indian universities and explore the aspects to observe for India to become a favoured study-abroad destination. Adopting a sequential…

An evaluation of extant research reveals a significant blind spot around investigating the enrolment decision-making of Indian international students in the STEM fields. This study qualitatively explores the motivations of Indian international students to pursue a STEM Master's program in an industrialised country. To elicit pertinent information,…

Higher education has witnessed unprecedented changes in the last two decades -- a highly competitive global market, varying nature of work, industry expectations, learning preferences, advancement in technology, and to top it all a pandemic. To sustain and remain competitive Higher Educational Institutions (HEIs) have shown an increased interest…

The advent of information and communications technology has changed the way people and organisations function, communicate, transact, recruit, market business and services. To keep pace with the ever-changing business and marketing trends, organisations have integrated information, tools of communication & the boom of internet technology into…

In India, universities often study the broad characteristics of students who migrate to their state for educational purposes. This provides them with opportunities to collaborate with the state government in order to introduce education policies that can influence future students' migration decisions. While studies already exist that focus on the…

This article assesses changing interest from India in Canadian versus U.S. universities since the 2016 U.S. presidential election, as measured by search activity reports from Google Trends. The findings indicate a rise in Indian interest toward Canadian versus U.S. universities was underway before the election. After controlling for this trend…

With increasing student migration for Higher Education to Karnataka, it is important to understand the reasons which influence the migrants. Studies have indicated various push and pull factors for migration. This paper identifies career opportunities, value for education, brand equity, living conditions and others as pull factors of student…

This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…

Purpose: In addition to create challenging and congruent learning opportunities, it is important for Technical Education providers to create a supportive learning environment to help learners acclimate, connect with others and as well as access well-matched student support services to help them complete their studies and make them employable.…

Universities today devote serious effort to attract international students. The purpose of this research is to understand the motivation factors that impact international student choices in selecting Indian higher education as a study-abroad destination. This quantitative study examines the choice criteria of 249 full-time international students…

Purpose: There is a rapid growth of technical education in the last decade in terms of the number of institutes and intake capacity in India but with improper and non-directional development. As per AICTE reports, there is a noticeable gap in between the actual number of enrollments and intake capacity of these institutes. In the year 2015-16, 46%…