Descriptor
| Higher Education | 2 |
| Television Research | 2 |
| Cartoons | 1 |
| Childrens Television | 1 |
| Communication Research | 1 |
| Content Analysis | 1 |
| Foreign Countries | 1 |
| Mass Media Use | 1 |
| Sex Role | 1 |
| Sex Stereotypes | 1 |
| Television Viewing | 1 |
| More ▼ | |
Author
| McIntyre, Bryce T. | 2 |
| Chu, Donna | 1 |
Publication Type
| Journal Articles | 2 |
| Reports - Research | 2 |
Education Level
Audience
Location
| Hong Kong | 2 |
| Japan | 1 |
| United Kingdom (Great Britain) | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedMcIntyre, Bryce T. – Communication Research Reports, 1995
Investigates videocassette recorder (VCR) use in Hong Kong, finding that the VCR does not compete with cinema-going and television viewing, but complements these activities. Confirms research in Western nations regarding VCR use. (SR)
Descriptors: Higher Education, Mass Media Use, Television Research, Television Viewing
Peer reviewedChu, Donna; McIntyre, Bryce T. – Communication Research Reports, 1995
Finds that male characters outnumbered female characters by a ratio of 2:1, but that female characters enjoyed far greater representation in cartoons produced in Japan than in cartoons produced in the United States and Great Britain. Shows that characters conformed to gender-related stereotypes, with males being more aggressive, rough, sloppy, and…
Descriptors: Cartoons, Childrens Television, Communication Research, Content Analysis
