Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing managerial context, research on brand management in the specific context of higher education expanded over the past few years. While research indicates that brand authenticity…

This article focuses on the interplay between institutional arrangements, family strategies, and market devices in the transition to higher education (HE) in France with a view to documenting both persistent features of the French 'conservative' educational regime and recent changes, in particular those related to neo-liberal influences. Using a…

In France, the proportion of second-generation immigrants enrolling in tertiary education has increased as education has undergone a process of "democratization." This article analyzes their postsecondary choices, access to tertiary programs, dropout, and transition to the labor market, compared to those of students of French origin.…

Analyzes the low mobility of French secondary school graduates toward the most profitable higher education programs. Proves that the economic model of educational demand is inadequate. Students' choice ultimately depends on the advantages linked to possessing degrees or the effort required to obtain them. Includes 6 tables, 18 notes, and 15…