States that a video introducing a company to various audiences is a common genre of promotional material in Finland. Applies theories of both advertising and semiotics to analyze the first minute of a video produced for a Finnish company that manufactures log buildings and wraps its image around a concept of leisure. (PA)

Analyzes research conducted in Finland that explored reactions of school children to news dealing with the Gulf War. Highlights include the kind of knowledge accumulated about a media event, what impact it has on the school curriculum, and the relationship of news events to levels of anxiety and areas of interest. (Author/LRW)