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Mustafa Demir – Turkish Online Journal of Educational Technology - TOJET, 2024
The main purpose of this study is to examine the effect of promotional activities applied in e-commerce on the consumer behavior of individuals living and shopping in the Turkish Republic of Northern Cyprus. The study was conducted using quantitative research method based on Söker's (2022) scale form. The population of the study consists of all…
Descriptors: Consumer Economics, Marketing, Merchandising, Foreign Countries
Constanti, Panikkos; Gibbs, Paul – International Journal of Educational Management, 2004
Service organizations are encouraged to consider the manner in which employees perform at the customer/front-line employee interface, as a means to gain competitive advantage. The employee's behaviour requires "emotional labour" where the front-line employee (academic), has to either conceal or manage actual feelings for the benefit of a…
Descriptors: Higher Education, Consumer Economics, Delivery Systems, Interviews