Describes the Chinese model of development, explains its five major elements (equality, rural emphasis, integration of modern and traditional ideas, decentralization, public participation and self-reliance), and discusses the role of communication in China's development process. Article is based on observations and interviews during author's visit…

Although communication research in China is in an early stage of development, an increasing number of training/research activities exist in universities and institutes. The 1982 Beijing Audience Survey, the first large-scale communication field study in China, reports how mass media audiences (newspaper, radio, and television) are rapidly…