An interview with a college student activities director addresses topics concerning student activities planning including the need for good planning, activities planning as leadership training, roles of staff and students, planning phases, effective use of financial and human resources, contracting with artists, effective promotion, event-day…

If campus activities professionals are to help meet student needs and fulfill institutional missions, they will need to be change agents of the 1990s. Issues facing higher education, implications for campus activities, and effective change are discussed. (MLW)

A definition of excellence for campus activities and some methods for achieving it are offered. Eight standards to enhance the achievement of excellence are discussed including: institutional support, philosophy statement, theoretical base, professional staff, focus on student, high expectations, student involvement, and assessment and feedback.…

Changed ideas about how college students develop and societal changes are requiring campus activities personnel to change the way they approach their profession. The Campus Activities Professional needs to consider trends in student diversity, ethics, leadership development, feminization of leadership, technology, and social consciousness. (MLW)