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Making Television Reality: Unconscious Processes in the Construction of Social Reality.
Peer reviewed Peer reviewed
Shapiro, Michael A.; Lang, Annie – Communication Research, 1991
Examines psychophysiological and cognitive processing of television events to see what kinds of contextual information might be stored as a result of both real and fictional television events and mediated and unmediated television events. Examines decision processes that use this information. Suggests that television may result in contextual…
Descriptors: Audience Response, Cognitive Processes, Higher Education, Television Research
The Effects of Related and Unrelated Cuts on Television Viewers' Attention, Processing Capacity, and Memory.
Peer reviewed Peer reviewed
Lang, Annie; And Others – Communication Research, 1993
Finds that, among college students, (1) both related and unrelated cuts resulted in cardiac orienting responses; (2) processing unrelated cuts required more capacity than processing related cuts; and (3) memory was better for information presented after related cuts, with this effect greater for visual memory than for audio memory. (SR)
Descriptors: Audience Response, Communication Research, Higher Education, Memory
Emotion, Hemispheric Specialization, and Visual and Verbal Memory for Television Messages.
Peer reviewed Peer reviewed
Lang, Annie; Friestad, Marian – Communication Research, 1993
Investigates whether memory for positive and negative television messages differs in the amount of verbal and visual-spatial information recognized and recalled by television viewers, as a function of differential activation of the brain hemispheres elicited by emotional messages. Suggests that message valence may be related to the amount of…
Descriptors: Brain Hemisphere Functions, Communication Research, Higher Education, Memory
Defining Audio/Video Redundancy from a Limited Capacity Information Processing Perspective.
Peer reviewed Peer reviewed
Lang, Annie – Communication Research, 1995
Investigates whether audio/video redundancy improves memory for television messages. Suggests a theoretical framework for classifying previous work and reinterpreting the results. Suggests general support for the notion that redundancy levels affect the capacity requirements of the message, which impact differentially on audio or visual…
Descriptors: Communication Research, Higher Education, Information Processing, Mass Media Effects
The Effects of Emotional Arousal and Valence on Television Viewers' Cognitive Capacity and Memory.
Peer reviewed Peer reviewed
Lang, Annie; And Others – Journal of Broadcasting and Electronic Media, 1995
Describes a study of undergraduates that was designed to assess the independent and interactive effects of emotional arousal and emotional valence on viewers' cognitive capacity and memory for television messages. Highlights include emotional processing and memory, emotion and cognitive capacity, pretests and posttests, and hypotheses tested.…
Descriptors: Analysis of Variance, Arousal Patterns, Emotional Experience, Higher Education
Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials.
Peer reviewed Peer reviewed
Lang, Annie – Communication Research, 1990
Examines how emotional content in televised messages intensifies physiological attentional responses. Explains that heart rate data indicating both shorter-term responses and longer-term arousal were collected from 10 female and 4 male advertising students. Finds that emotional content increases physiological arousal in viewers and that heart…
Descriptors: Affective Measures, Arousal Patterns, Attention, Audience Response