Descriptor
| Marketing | 4 |
| Technical Writing | 4 |
| Writing Improvement | 4 |
| Writing Skills | 2 |
| Advertising | 1 |
| Audience Awareness | 1 |
| Higher Education | 1 |
| Pamphlets | 1 |
| Persuasive Discourse | 1 |
Author
| King, Janice | 4 |
Publication Type
| Guides - Non-Classroom | 4 |
| Journal Articles | 4 |
| Opinion Papers | 1 |
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Peer reviewedKing, Janice – Technical Communication: Journal of the Society for Technical Communication, 1993
Describes the characteristics of brochures. Discusses writing and presentation techniques that are applicable to any brochure project. (SR)
Descriptors: Marketing, Pamphlets, Technical Writing, Writing Improvement
Peer reviewedKing, Janice – Technical Communication: Journal of the Society for Technical Communication, 1993
Describes several ways that a good marketing message conveys benefits to the reader and differentiates the product from its competition. (SR)
Descriptors: Advertising, Marketing, Persuasive Discourse, Technical Writing
Peer reviewedKing, Janice – Technical Communication, 1993
Offers suggestions to help technical writers get a start in marketing writing. Discusses thinking differently, making the transition, and good beginner projects. (SR)
Descriptors: Audience Awareness, Marketing, Technical Writing, Writing Improvement
Peer reviewedKing, Janice – Technical Communication, 1993
Discusses writing styles, techniques, and resources for marketing writing. (SR)
Descriptors: Higher Education, Marketing, Technical Writing, Writing Improvement
