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Peer reviewedGraves, Roger – Journal of Business Communication, 1997
Examines differences between Canadian and American cultures as manifested in direct marketing letters. Investigates aspects of Canadian culture, including tolerance for others, awareness of class distinctions, and concern for the collective over the individual. Compares direct mail letters sent to Canadians and to Americans, analyzing the use of…
Descriptors: Business Communication, Communication Research, Comparative Analysis, Cross Cultural Studies
