College admissions essay coaches have been hanging out shingles since the early 1990s. The business has grown sharply over the past decade thanks to the ease of editing via the Internet and students' desire to gain any possible edge as many colleges have become more selective. The companies, with names like Cambridge Essay Service, EssayEdge,…

The dreaded personal essay used to be the toughest part of the college-admissions process for the applicant. These days it's admissions officers who fret about student writing--and not just because they fall asleep reading endless takes on "overcoming adversity." They've got weightier concerns--plagiarized essays, students who receive…

Increasingly, colleges and universities are using field offices and representatives to recruit applicants at a distance from the institutions. Representatives often spend significant amounts of time with a single student. The practice is particularly popular among colleges wishing to build name recognition and to elevate a narrow market segment in…

College applicants' increasing use of consultant services to help ensure admission to elite colleges is criticized by college admissions officers, concerned that the services assist only the wealthy, and by high school counselors who feel consultants may be dispensing bad advice or may not be committed to student needs. Some feel college…

Companies specializing in college recruitment are building databases to predict the persistence and success rates of college applicants and to help design recruiting and admission strategies. The field began two decades ago, when admissions deans with good reputations began consulting. Many of these companies provide other services, such as…

Applicants to highly selective private colleges are down substantially nationwide. Flagship public universities are experiencing a drop in minority applicants, particularly in Texas and California, where use of race as a factor in admissions has been under attack. It is suggested that parents of minority students perceive the institutions are not…

Despite a rise in enrollments at women's colleges nationwide, there is concern that the applicant pool is weakening. Average college entrance test scores of freshmen have dropped considerably since 1968. Some see research comparing women's performance at single-sex and coeducational colleges as unreliable. (MSE)