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Using Data to Optimize Community College Marketing
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Clagett, Craig A. – New Directions for Institutional Research, 2012
Marketing is an essential component of an effective enrollment management plan. The broad mission of a comprehensive community college requires multiple, targeted communications campaigns. Institutional research can contribute to marketing success at all phases of decision making.
Descriptors: Enrollment Management, Institutional Mission, Community Colleges, Institutional Research
Strategic Planning at Carroll Community College
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Clagett, Craig A. – New Directions for Institutional Research, 2004
Guided by clear planning principles, and under the custodial care of a governance council, the model strategic planning process at Carroll Community College is evidence-driven, connected to budget decisions, and continuously refreshed.
Descriptors: Strategic Planning, School Maintenance, Community Colleges, Governance
Meeting Student Outcomes Accountability Mandates: The Institutional Research Approach.
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Clagett, Craig A. – Community/Junior College Quarterly of Research and Practice, 1991
Describes how Prince George's Community College developed an institutional research-based approach to accountability reporting in response to Maryland's statewide accountability requirements. Offers specific examples of the application of institutional research data to the development of accountability plan objectives. Identifies several issues…
Descriptors: Accountability, College Outcomes Assessment, Community Colleges, Institutional Research
Applying Ad Hoc Institutional Research Findings to College Strategic Planning
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Clagett, Craig A. – New Directions for Institutional Research, 2004
Environmental scanning, enrollment forecasting, budget analyses, and institutional effectiveness assessment are examples of the explicit contributions institutional research offices make to campus strategic planning.
Descriptors: Evaluation Methods, Strategic Planning, Institutional Evaluation, Institutional Research
Assessing the Transfer Function: Data Exchanges and Transfer Rates.
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Clagett, Craig A.; Huntington, Robin B. – Community College Review, 1992
Reviews methods of collecting transfer information. Describes a voluntary effort undertaken by several community colleges and senior institutions in Maryland to exchange data about transfer and community college students. Considers issues involved in defining transfer rates, including transfer goal, transfer program, student course load, and…
Descriptors: College Transfer Students, Community Colleges, Cooperative Programs, Data Collection
Money Matters: Fiscal Crisis as Catalyst to Reform.
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Clagett, Craig A. – Journal of Applied Research in the Community College, 1994
Describes the measures adopted by Prince George's Community College to meet a midyear 10% budget cut. Indicates that several measures were taken, including cost containment in equipment purchasing, professional development, and hiring; administrative reorganization; an early retirement program; and an Instructional Services Fee based on an…
Descriptors: Change Strategies, Community Colleges, Educational Economics, Educational Finance
Student Goal Analysis for Accountability and Marketing.
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Clagett, Craig A. – Community College Review, 1989
Draws from a survey of student educational objectives conducted at Prince George's Community College during registration to present a typology of student goals. Defines five types of students: job seekers, job upgraders, transfer preparers, enrichers, and explorers. Discusses implications for marketing. (DMM)
Descriptors: Academic Aspiration, Accountability, College Transfer Students, Community Colleges