Colleges and universities are keenly interested in developing a positive relationship with current students as well as maintaining contact with alumni for a variety of enrollment and financial reasons. Institutions spend a growing amount of time and effort in an attempt to retain their existing student body as tuition and fees are needed to help…

Prior studies suggest that faculty members who are credible are more effective in the classroom in that they are evaluated more highly and their students achieve greater learning. This paper explores how the instructor's attire impacts his or her perceived credibility, and how the students' corresponding perception of instructor credibility…