This study explores the college choice process for Black gay males and what factors played significant roles in why they chose to attend either HBCUs or PWIs. Findings revealed that these students considered race and sexual orientation in different ways when deciding to attend either an HBCU or PWI. Implications for high school counselors and…

Recognizing the current administration's focus on improving postsecondary access, this study examines resource allocation patterns and the predictive power of these resources in increasing the likelihood of 2- and 4-year college enrollment among low-income students. Using data from the Educational Longitudinal Study, college choice decision-making…

Higher education curriculum is as varied as the institutions themselves. Familiarizing parents with college curriculum may assist them in their college students' selection and academic success. This article provides school administrators, teachers, counselors, public relations personnel, and college professors with examples of learning modes and…

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…

This study applies an integrated model of college choice to better describe students who do and do not intend to study abroad. Although internationalization through study abroad is widely touted as a preferred means of developing globally competent college graduates, very little is known about the factors that influence students' predisposition to…

Every astute administrator and educator knows that you cannot maintain or expand your school's enrollment without marketing and that you have to continue to actively market your programs if you want to survive the onslaught of educational choices available today. Yet it's typically the marketing budget that is the first on the chopping black when…

A model of student enrollment behavior based on the concept of consumer choice is proposed as an alternative to traditional models of college choice. (MSE)

A survey of one university's graduate students examined influences on their initial consideration of the university and their ultimate decision to enroll. Variations in factors among the academic colleges of the institution were revealed. Further research on college choice within the graduate student population is recommended. (MSE)

A college admissions officer at Wesleyan University (Connecticut) offers two views of early decision programs, one based on personal experience as a student and one drawing on professional experience as an administrator and knowledge of the concerns of parents. The evolution of different kinds of early decision policies and the resulting confusion…

Examines determinants of tuition at American private colleges using 1982-83 data. Hedonic regression analysis involving over 20 quality measures shows that private college tuition responds in economically sensible ways to changes in public tuition and in quantity and quality of the faculties, facilities, and student bodies at private colleges.…

A survey of applicants to a major state university investigated whether students who accept (n=461) and decline (n=488) admission offers have different ways of evaluating the admission process. Contrary to expectation, accepters did not rate all elements of the process higher than decliners. Blacks and whites also differed in their perceptions.…

A study of the sources of influence for college students (n=162) making a choice of major illustrates how such information can be obtained, analyzed, and used to develop a marketing plan for a college or department. Several potential strategies for recruiting business majors, which resulted from the study, are outlined. (MSE)

Evaluated the impact of printed promotional materials on the recruitment of college freshmen using focus groups of students attending a large, southern metropolitan university. Students provided detailed suggestions on ways to improve the method of distribution, graphic design, and content of the materials. (Author/DB)

This study seeks to identify factors influencing East Asian international students' choices of Canadian graduate schools, to assess the strengths and dynamics of the factors influencing enrolment decisions, and to describe possible implications both for the Canadian government and for Canadian universities offering graduate education. The research…

Minnesota high school juniors and seniors can enroll full- or part-time without cost in all public and some private postsecondary education institutions. The expanded choice increases the options available to students. (MLF)