In this article, we explore the use of Facebook targeted advertisements for the collection of survey data. We illustrate the potential of survey sampling and recruitment on Facebook through the example of building a large employee--employer linked data set as part of The Shift Project. We describe the workflow process of targeting, creating, and…

Policy debates about whether wages and benefits from work provide enough resources to achieve economic self- sufficiency rely on data for workers, not working families. Using data from the Current Population Survey, we find that almost two- thirds of families working full time earn enough to cover a basic family budget, but that less than a…