The relatively few empirical studies that have concentrated on the relationship between television and children's interest and achievement in reading reflect two schools of thought. One group assumes a negative relationship, hypothesizing that time previously devoted to reading has been replaced by increased television viewing. Research in this…

An overview is presented in this paper of the types of qualitative radio and television evaluations currently being undertaken in six countries: Sweden, the Netherlands, France, Great Britain, Japan, and Canada. An introductory section notes the value of qualitative ratings to broadcast policy makers and to those seeking broadcasting changes, and…

Discusses hypotheses (facilitation, inhibition, and no-effect hypotheses) explaining television's influence on children's development of reading skills. Surveys and discusses empirical research on this complex relationship and evaluates the utility of the five research approaches used in the past. (SR)

Examines various technological and artistic developments in the area of television production via their potential effects on viewers' comprehension and appreciation of televised programs. Developments in television equipment are reviewed, special effects and computer graphics are discussed, and future predictions and suggestions are presented. (47…

Seventh- and tenth-grade students were shown segments of Music Television (MTV), then asked to respond to a brief attitude survey on parental influence, premarital sex, violence, drug use, and the influence of MTV. Results suggest the potentially powerful influence of popular music and MTV, especially on attitudes towards violence and premarital…

Discusses questions of central importance to researchers interested in educational computing, namely long-range, cumulative effects of computer use; cumulative effects on cognition, emotion, and behavior; identification, conceptualization, and study of computers' capabilities carrying the most educational promise; transfer of learning; and…

Summarizes past and present television and aging research, identifies several methodological concerns or problems of this research, and considers future directions for mass communication and aging investigations. Television portrayals of the elderly, television viewing behaviors, and the role of television are among the research areas discussed.…

Discusses four alternative ways to look at television's effects on the viewer rather than the simplistic model of television as the input and the viewer's reaction as output: types of television and their educational applications; characteristics that determine programing, forces shaping program development, and the individual's reception of…

The author summarizes a research review conducted at William Paterson College. Information is presented on the amount of time spent watching television, types of programs preferred by different age groups, and the impact of television on reading habits and achievement. No consistent relationship between TV viewing and achievement was found. (SJL)

The author presents ways in which media, especially television, effects social processes in early adolescence (ages 10 to 15). Research is reported which substantiates social characteristics which may emerge as a direct result of media influence. (Editor/KC)

Women and men characters on primetime TV were observed to determine the amount of distancing behavior enacted by them. Distancing behavior, which indicates discrimination, was demonstrated more frequently by men TV characters toward women than toward men. Women demonstrated equal behavior towards both sexes. Implications are discussed. (JS)

Describes the Children's Television Workshop (CTW) approach toward research and development and provides an overview of this issue that highlights CTW. The CTW model of research and development is explained; formative and summative evaluation are discussed; and changing learning environments at home, at school, and in the community are considered.…

This literature review argues that the broader implications of social learning by a subordinate group through the cultural apparatus of the dominant group has not usually been made an explicit part of the theoretical perspectives utilized in studies of minorities' experiences concerning the impact of television. The review presents the principal…

This paper analyzes the ways in which members of different ethnic groups decode the worldwide hit television program Dallas, and suggests answers to the question of how such a quintessentially American cultural product crosses cultural and linguistics frontiers so easily. The program was studied with the intent of observing the mechanisms through…

This paper addresses questions about the processes involved when viewers "make sense" out of the diverse visual and aural signs of a television program and then render that sense in a spoken account. A pilot study was conducted to explore the manner in which modes of viewing, and talk about viewing, include or exclude recognition of…