This paper focuses on the experimental findings of Shanto Iyengar with regard to media agenda-setting and a theory of priming, summarizing his work across time. Following an introduction, the next section briefly reviews five of Iyengar's experiments on agenda-setting and priming, giving an overview and conclusions for each. The final section, a…

Although there have been frequent calls for over-time research in mass communication, there are still many reasons that researchers use simpler designs. Each approach: two-time point, panel/repeated measures, and time-series experimental designs, offers its own advantages and disadvantages. By examining the benefits and disadvantages of each…

Sexism and racism in advertising have been well documented, but feminist research aimed at social change must go beyond existing content analyses to ask how advertising is created. Analysis of the "mirror assumption" (advertising reflects society) and the "gender assumption" (advertising speaks in a male voice to female…

Collected from 55 universities in the United States and Canada, and published by the Association for Education in Journalism and Mass Communication, this volume contains 339 abstracts of research dissertations and theses accepted for graduate degrees in journalism and mass communications from July 1, 1986 through June 30, 1987. Only research…

Dada was a collective movement among avant-garde artists who rejected the existing culture of post-World War I Europe on the grounds that it belonged to the same society that had produced the war. This paper discusses Dada typography in relation to typography's role and function in the history of printing, the changes resulting from the…

That competition in broadcasting may not bring about sufficiently heterogeneous programing has long been the subject of debate among policymakers, and nowhere has that debate been more acrimonious than in its application to the diversification of radio formats. While the Federal Communications Commission (FCC) prefers to leave questions of…

Based upon the philosophical position of contextualism, the common-sense idea of powerful, uniform, and universal media effects is largely untenable. Instead, researchers can more profitably view such effects as resulting from synthesized stimuli, of which media content is only one component. Thus, these phenomena should be called media-related…

This basic, entry-level guidebook introduces public broadcasters to videotext or teletext technology and the range of services it can provide. Following an explanation of basic terms and a review of the early history of videotext, a summary of research findings from commercial and public trials of teletext addresses such topics as consumer…

"Breadth of perspective" is a significant concept for definition of public goals, especially in line with the two-way symmetric model of public relations practice. The concept involves four components: (1) awareness that more than one definition, stand, or conclusion is possible and is probably accepted as valid by significant persons or…

Noting that despite increasing research into ethnic minority media and audience analysis, specific Asian American populations and the media serving them have been largely ignored, this paper identifies and examines the media organizations serving various Asian American populations. The first part of the paper reviews the growth of Asian American…

This paper reviews research on pictorial stimulus complexity in instructional materials, examining still iconic visuals in particular. Five phases are proposed to assist in the integration of this research for generating useful hypotheses: (1) establishment of methodological and conceptual criteria; (2) collection of relevant literature; (3)…

Discusses four conceptual issues in the uses and gratifications approach: the nature of the active audience; the role of gratification orientations in mediating effects; the social origins of media needs and uses; and the shared interest of audience members in perceptions and cognitions about mass media content. (JMF)

Surveys measures of press behavior; reports on the testing of J. Galtung and M. Ruge's theory about the structure of news. Concludes that there are three major dimensions to press response to events: the decision to record the event, and considerations regarding space allocation and reader attention. (GT)

Reviews critically the dominant discourse on science and the media. Finds that the dominant concern has conceptual and methodological problems. Argues that the dominant discourse has promoted a science coverage dutiful to scientific interests and has inhibited a truly critical appraisal of popular science communication. (RS)

Summarizes the results of research that has examined the cost- effectiveness of media use in the instructional process. The use of instructional technology in the classroom is discussed, emphasizing the role of the teacher; and the increased use of media in business, government, and medicine is explored. (18 references) (LRW)