Presents guidelines for the use of humor in children's educational television. Reviews the literature in the following areas: (1) audience attraction; (2) post-choice attention; (3) acquisition of educational information and (4) the viewing experience in hedonic terms. (FMW)

Explores the potential of television to elicit active participation in mathematics by reviewing research concerning the "Square One TV" television series. Types of participation that have been observed among viewers are described, and characteristics of "Square One TV" formats that have been particularly successful in eliciting…

Reviews research literature on television's influence on children's fantasy play. Notes evidence that television viewing absorbs time that children would otherwise spend in play and that television's influence on play depends on the types of programs watched. Examines whether television viewing influences fantasy play positively or negatively and…

Surveys existing research on televised campaign debates; indicates areas for future research; considers the resources needed to expand and improve current research efforts; and encourages more systematic and sustained inquiry. Notes two compelling needs in terms of resources: an archive containing comprehensive records of media coverage of the…

This paper summarizes research on the effects of television viewing on student achievement. Information concerning students in the San Juan Unified School District in California is highlighted. Studies have revealed that: (1) watching more than 3 hours of television a day prevents students from engaging in other activities; (2) moderate television…

The results of research on the amount of information retained by television viewers from weather broadcasts suggest that audiences retain little information on weather conditions even though they are interested in it, and that more information is retained when the report is presented via the spoken word than with extensive use of visuals. An…

This paper defines indicators related to the dramatization of television and formulates a methodology for analyzing the discourse of the television news based on empirical studies. This methodology is used to isolate some indicators of dramatization as it relates to the structure and form of the message. The changes that have affected the text of…

This paper discusses the relationship between national identity and the so-called "marginal" areas of Irish television, i.e., advertisements, continuity announcements, and promotional trailers. The following issues are considered: (1) how these "spaces" between television programs compare in terms of use and influence to…

Research on children and media has generally focused on the negative impact of media on developing minds. However, a theoretical framework is proposed for thinking about the role of television for American children from a developmental perspective. Instead of focusing on television's effects, television viewing can be examined as is any other…

Testimony presented at this hearing focuses on ways in which television can have a positive impact on children's education, what is known about the impacts of television programming on children, and what Congress can do to promote television's positive educational values. Witnesses include the following: John D. Abel, senior vice president,…

This paper reviews the role of television in the lives of blacks and suggests approaches on how to improve the quality of communication research. Portrayals, exposure patterns, attitudes and motives, and effects of blacks on television are discussed. It is suggested that future research should emphasize interpretive analysis or assessment of the…

This report surveys the basic research on how children understand and respond to television advertising messages in order to determine whether regulation is necessary. The implications of the research findings for likely marketplace developments in an unregulated environment are discussed, and it is concluded that there is no sound basis to expect…

Research has shown that producers and consumers of television programs are still uncertain about the nature of the "grammar" or "lexicon" that makes up the language of television. Although attempts have been made in experimental television ("video art"), systematic studies on the idiosyncratic nature, unique features,…

This paper reviews the research that examines the content of television, especially in its portrayal of women. Studies reporting on the viewing habits of the general population and particularly children are summarized. Also recounted is research that explores the relationship between sex role development in children and the presentation of sex…

Three myths about the cognitive processing of television and its effects on children and adults--television is a passive medium, viewing decreases creativity, and viewing is an addictive behavior--are discussed and compared with relevant research findings. (MBR)