This report provides a review of literature exploring accuracy in newspaper stories. The findings discussed do not reveal definite reasons for inaccuracy, but several possible error sources are delineated: amount of reporter involvement, type of news, psychological factors (stress, news reporters' fantasies, open/closed-mindedness, tendency to…

Of all the mass media, radio is the most abundant, both in terms of the number of radio stations in operation and the number of radio receivers in use. Unfortunately, given the dynamics of a competitive market and the Federal Communications Commission's reluctance to interfere with a licensee's discretion in the choice of format, format…

The purpose of this paper is to integrate the findings of studies undertaken by Dwyer (1978) and colleagues which represent the only extended and concerted investigation of pictorial stimulus complexity as it relates to static instructional visuals. After scrutinizing all available published and unpublished reports of research in this series for…

Responds to criticism of the uses and gratification model by proposing a modified model integrating the dependency perspective. Suggests that this integrated model broadens the heuristic application of the earlier model. (MS)

Notes that during the first decade of the century, Chinese women began their fight for emancipation with the help of a few male reformists and the first women journalists. (FL)

Concludes that Franklin D. Roosevelt changed the pattern of press-government relations with his organized publicity system. (FL)

Traces the steps taken by the British Broadcasting Corporation (BBC) in its entry into foreign language broadcasting in the 1920s and 1930s. (FL)

Argues that editor William Allen White was striving to set a social and political agenda that would advance business values and bring prosperity to his home state, Kansas. (FL)

Concludes that while mechanisms exist to enable news media defendants to file countersuits in nuisance and trivial suits, recent cases in the medical field indicate that the likelihood of success is slight. (FL)

Reporters appear to fall into three types according to the way in which they evaluate the credibility of their sources. All types demand corroboration, but they differ on the significance of intuition. (RL)

Discusses methods for incorporating video into hypermedia programs. Knowledge representation in hypermedia is explained; video production techniques are discussed; comparisons between linear video, interactive video, and hypervideo are presented; appropriate conditions for hypervideo use are examined; and a need for new media research is…

From 1969 to 1993 the definition of program length commercials has not been consistent. The FCC's first involvement with program length commercials was in 1969 when "Hot Wheels," a cartoon based on Mattel Corporation's Hot Wheels cars, was alleged to be nothing more than a 30 minute commercial. The FCC made no formal ruling but did…

In an examination of the way people store and retrieve information from advertising, this paper draws a distinction between "semantic" memory, which stores general knowledge about the world, and "episodic" memory, which stores information about specific events. It then argues that episodic memory plays a more significant role…

Meanings given to the term "perception" are discussed in this paper and two categories of perception theories having implications for instructional media research are identified. One category is described as extroverted because it includes theories primarily concerned with characteristics of external stimuli and the influence that the…

Arguing that little research has been done on media portrayals of persons with disabilities, this paper reviews mass communication content studies of media portrayal of women and blacks in terms of deviance and minority group theories, and also reviews studies of media treatment of persons with disabilities from the rehabilitation and education…