Discussion of changes in the world of children's publishing and in the sociopolitical climate of the United States between 1960 and 1985 covers changes in the markets for children's books, subject matter, and formats, as well as specific trends in picture books and nonfiction. (EM)

Examines the attitude among 161 Black teenagers toward athletic shoe television advertisements featuring Black athletes, the perceived influence of such ads on the perception of the product and on the purchase intent, and any parent-child purchasing conflict. Findings show the ads had influence in the purchase decision and that parent-child…

This current overview of optical disk technology describes the evolving marketplace for optical products, the use of libraries as test sites for prototype CD-ROM (compact disk read-only-memory) products, CD-ROM developments, new optical technologies, and advances in magnetics. A list of some compact disk manufacturers and a glossary of terms are…

The construct of involvement, used by marketers and consumer behaviorists for many years as a predictive measure of the qualitative relationship between an individual and a stimulus, has long been defined as having affective or cognitive roots. However, definitions that favor one or the other too heavily are less helpful because they are too…

Information on the computer industry and computer use by students, faculty, and the publishing industry that may be useful in planning college store merchandising is compiled from a variety of sources. (MSE)

Examines the extent that educational institutions can regulate face-to-face solicitation. Legal decisions indicate that: (1) regulation is not aimed at commercial content; (2) legitimate college interests include student privacy and the harm posed by high pressure sales tactics; and (3) alternatives for commerical information dissemination must be…

Environment may be regarded as a form of communication, with environmental linguistics becoming a new discipline that will have to be explored. Its goal is to demystify some of the constructs that contribute to the built environment as a communication tool. Treating the built environment as a language requires a recognition of its dynamic nature.…