Contending that public broadcasting has great potential to invigorate national discourses and to function as an agent of social change; at the beginning of the 21st century, many public television licensees are united solely by a core programming schedule and the need to raise funds at least four times a year. The paper traces the history of…

Examines narrative telling by children, and the transition in development from the capability of talking in the "here and now" to the capability of telling about the "there and then." Seemingly, very young children can produce narratives in an unscaffolded context to adults unfamiliar with these experiences. (23 references) (GLR)

Surveys the field of audience studies, noting common concerns. Identifies models of the audience: audience as mass, audience as outcome, and audience as agent. Recommends exploiting the interdisciplinary potential, employing an enlightened empiricism, considering audiences as collectives as well as individuals, abandoning the active/passive…

This paper provides a selected review of the literature pertaining to corporate advocacy (non-product advertising by corporations, addressing political or social issues). More specifically, the paper examines research from the communication, business, public relations, and advertising literature dealing with justifications for the practice of…

Investigates gerontological research literature to discover what is known about age deficiencies in cognitive processes which might adversely influence instructional text processing. Maintains that, on the basis of findings, tentative guidelines could be given on designing such manuals. Proposes follow-up research to gather more knowledge on the…

In the mid-1980s, when early electronic newspapers failed to live up to their promise, industry analysts declared them dead as a mass medium. But just 10 years later, "E-papers" are once again receiving much media hype, although little academic research has been done on them. Academic literature, trade articles, online discussions, and…

Discusses how four picture books, "Granpa,""The Tunnel,""The Wolf," and "Shortcut," provide the stimulus for children to become more effective readers through the use of sophisticated literary strategies. Explores some of the "gap-filling" required of readers as they deal with the indeterminacies…

The concept of audience has emerged as a central theme in many scholarly discussions. Walter Ong focuses on fiction and believes that what has been said about fictional narrative applies to all writing. Lev Vygotsky offers the view that students work in the zone of proximal development and observes that thought itself develops as a result of our…

This topical bibliography and commentary consists of research summaries which address the challenges of creating an effective public presentation. The research articles discussed in the bibliography/commentary are geared toward teaching students to better present information with an emphasis on the primary importance of content above empty…

Presents a review of the literature on reader-focused text evaluation. Gives an account of the document characteristics that can be evaluated and considers the possible functions of evaluations making a distinction between verifying, troubleshooting, and choice-supporting research. Presents an overview of methods appropriate for the various…

This paper comprises a brief examination of the approach taken by the Welsh Language Board, as the principal language policy and planning body in Wales, with regard to aspects of prestige planning and the Welsh language. It describes how devolution and the recent, and first ever, national review by the Welsh Assembly Government of Welsh language…

Traces the development of studies of writing related to teaching and learning that have appeared in "Research in the Teaching of English" (RTE) between 1966 and 1986. Finds that RTE has served to both maintain the dominant paradigm and act as a forum for calls to pursue other research approaches. (JAD)

Hyperfluency, defined as discourse that is inappropriate and incompetent in the target audience's estimation, and its relationship to composition pedagogy are discussed. It is argued that hyperfluency can signal the growth of an individual's linguistic resources. (16 references) (Author/LB)

A literature review traced a major theoretical shift in the understanding of how people read--from the passive reader who receives and decodes information to the strategic reader who actively chooses what, when, and how to read, reads interpretively, and interprets a text (such as a newspaper article) as an organized structure. The result is a…

Arguing that writers must be able to evaluate the quality and effectiveness of the texts they produce, this paper begins by isolating some of the persistent questions raised by people in education, business, and government who want to judge how well their texts are working. The paper then compares the cognitive processes involved in "reading…