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Showing 271 to 285 of 419 results Save | Export
Wiley, Rob – 1987
The research literature on city magazines can be divided into five primary sources: books on magazines, popular magazines/journals and newspapers, business magazines, scholarly journals, and unpublished theses. "The New Yorker," founded in 1925 specifically for a sophisticated, metropolitan audience, is considered a precursor of the…
Descriptors: Audience Analysis, Community Characteristics, Journalism, Mass Media
Fenster, Mark – 1989
Theories of taste are efforts to understand the processes of signification by which cultural forms take on meaning, and how subjects are inserted into such processes. One of these theories is the notion of "taste cultures," set forth by Herbert Gans in the 1960s and continued by George Lewis into the 1980s. A taste culture is an…
Descriptors: Audience Response, Cultural Context, Cultural Traits, Democratic Values
Hebenstreit, Jacques – 1984
This synthesis of reports from authors representing seven different countries discusses computerization as it applies to the management and evaluation of the educational process at all levels in developed countries. Focusing on the computerization of educational administration, the first of three sections of the paper suggests that advantages of…
Descriptors: Computer Assisted Instruction, Computer Managed Instruction, Developed Nations, Educational Administration
Kulik, James A. – 1985
Separate meta-analyses have been completed recently on the effectiveness of computer-based education (CBE) in elementary schools, high schools, colleges, and nontraditional postsecondary institutions. Several conclusions can be drawn from these meta-analyses. First, although CBA has not been uniformly successful in all its guises and at all…
Descriptors: Computer Assisted Instruction, Elementary Secondary Education, Higher Education, Instructional Innovation
Feldman, Andrew – 1988
To illustrate the relevance of critical communication history and theory to media ethics, this paper examines a crucial episode in the history of public relations: the American electrical industry's cooperative advertising and public relations efforts in the 1920s to sell the "electrical idea" to consumers. The paper first enumerates…
Descriptors: Advertising, Case Studies, Electricity, Mass Media Effects
Kulik, Chen-Lin C.; And Others – 1984
A meta-analysis was conducted of 29 comparative studies located primarily through computer searches of Comprehensive Dissertation Abstracts and ERIC. Studies chosen took place in actual elementary classrooms, reported measured outcomes for both computer-based education and control classes, and were free from methodological flaws. A total of 21…
Descriptors: Academic Achievement, Computer Assisted Instruction, Computer Managed Instruction, Computer Software
Bullion, Stuart James – 1983
Reflecting and influencing foreign policy, the mass media are important, if nontraditional, diplomatic channels. The role the news media assume, ranging from neutral to participant, depends largely on the society within which it operates. Journalists in authoritarian governments, for example, who rely on press releases and briefings of foreign…
Descriptors: Authoritarianism, Democracy, Foreign Diplomats, Foreign Policy
Duby, Aliza – 1988
This report summarizes information found in a survey of the literature on radio as an educational medium which covered the published literature from many areas of the world. Comments on the literature reviewed are provided throughout the text, which is organized under seven major headings: (1) Radio, Mass Medium; (2) Radio, the Medium (broadening…
Descriptors: Audience Analysis, Curriculum Development, Distance Education, Educational Radio
Plomp, Tjeerd; Akker, Jan J. H. van den – 1988
This discussion of the integration of computers into the curriculum begins by reviewing the results of several surveys conducted in the Netherlands and the United States which provide insight into the problems encountered by schools and teachers when introducing computers in education. Case studies of three secondary and two elementary schools in…
Descriptors: Adoption (Ideas), Change Strategies, Computer Assisted Instruction, Courseware
Busby, Linda J. – 1981
Typically, research concerning media presentations of women has involved six types of analysis: (1) content analysis (what is said), (2) cultural and social analysis (why it is said), (3) control or gatekeeper analysis (by whom it is said), (4) audience analysis (to whom it is said), (5) media analysis (in which channel), and (6) effects analysis…
Descriptors: Audiences, Bibliographies, Content Analysis, Cultural Influences
Wilkinson, Gene L. – 1980
This review considers two major areas--research on educational media and research on school media centers (learning resource centers). Research reviewed in this report is limited to studies carried out in public school settings or that deal with issues of concern in public education. An introduction discusses the changing definition of…
Descriptors: Audiovisual Instruction, Computer Assisted Instruction, Cost Effectiveness, Educational Media
Dwyer, Francis M. – 1982
The program of systematic evaluation of variables associated with visual learning was initiated in 1965 to investigate the impact of variables linked to effective, efficient use of instructional visual materials. A prototype experimental package, containing a specific unit of cognitive content, learner achievement objectives, four individual…
Descriptors: Data Collection, Experimental Programs, Instructional Materials, Media Research
Richardson, Penelope L. – 1981
Current research on the adult learner and on instruction through media has grave flaws, and reviews of research in five areas are needed to assist instructional developers and adopters in making wise decisions. These include a critical analysis of existing telecourse packages, as well as reviews of research on the motivation of various subgroups…
Descriptors: Adult Learning, Cost Effectiveness, Educational Media, Learning Motivation
White, Brenda H. – 1979
This paper explores ways in which practitioners can use research findings in their daily jobs--to keep up to date, to support program proposals, to substantiate budget requests, to improve selection of media, to evaluate services and communication, and to compare methods of instruction in the use of materials. Specific studies are reviewed and…
Descriptors: Educational Administration, Media Research, Media Selection, Media Specialists
Peer reviewed Peer reviewed
Wartella, Ellen; Reeves, Byron – Journal of Communication, 1985
Examines research on media effect on children over three epochs: film (1904-1939), radio (1930-1944), and television (1949 through the 1960s). Observes an overwhelming similarity in the research studies, concluding that earlier studies may have set the agenda for research and that the same concerns exist with each new technology. (PD)
Descriptors: Adolescents, Children, Films, Literature Reviews
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