Faculty members at fifteen small to mid-sized colleges of business in Texas were surveyed to determine their views and experiences regarding publishing academic journal articles with multiple authors. Respondents indicated that the AACSB scholarly productivity standards have had an impact on their publication efforts and that they have published…

A project was undertaken to develop and publish a national plan for marketing education at pre-baccalaureate levels. During the project, the author of the study reviewed literature pertaining to the past, present, and future of business, marketing education, marketing, and vocational education. In addition, he conducted telephone conversations and…

This yearbook, consisting of 15 papers, deals with the revitalization of basic business education at all levels of instruction. The focus of the papers is on revitalizing basic business education in general, revitalizing the subject areas of basic business eudcation, revitalizing business education through instructional strategies, and…

This paper discusses the use of videotapes furnished with the "Valise du Francais des Affaires" from the Chambre de Commerce et d'Industrie de Paris to teach business French. In the videotapes, French employers discuss the type of employee they would like to hire, and the problems they have encountered in some of the interviews they have…

This paper explores the relationship between experiential learning theory and outdoor management training, and describes a British outdoor management program grounded in adult learning theory. An introduction explores competing paradigms in management education: the managerialist perspective, which focuses on development of skills and…

A search of scholarly business journals identified 54 articles in business-related disciplines since 1980 using Geerte Hofstede's model of national culture as a research technique. Of those, 22 analyses were at the level of country, 12 at the organizational level, 20 at the individual level. The model's successful use to conduct both empirical and…

Since 2000, I have been working towards a professional doctorate at Middlesex University, and I am also working to introduce a work-based doctorate at Coventry University. This paper looks at the issues of supervision and assessment for work-based doctorates, which, I believe, are key to the design of such a programme and affect both the output…

As a source of trained workers, postsecondary schools need to develop a curriculum that encourages critical thinking and provide an environment that helps students to understand the changing economy. The curriculum should be based on the student's experiences and interests and should prepare one for life situations. In the business curriculum,…

While business administration educators are increasingly using computers for instruction, incorporating administrative computing into course content and classroom activity, requiring computer literacy of students, adding courses in high-technology management, and creating departments of management information systems, no general theory of…

Discusses the impact of work experience and career interests in the college student internship placement process. Explores how this two-part framework can benefit employers and university career service staff. Defines the following as the types of student interns: explorers, idealists, career changers, and professionals. (MKA)

A historical overview regarding the deficits in education provided to accounting students precedes a discussion of research regarding the teaching of accounting. The need is shown for research on the teaching and learning of accounting as a strategy for curriculum improvement. Both learning and teaching theories are reviewed. Instructional…

Errors in judgment made in international marketing as a result of American corporate provincialism or cultural ignorance are chronicled, and ways to avoid similar problems in the future are discussed. The marketing blunders, which have been both expensive and embarrassing, include errors in language use and mistaken assumptions about cultural…

A discussion of the ways in which colleges are preparing students for corporate life looks at the objectives and design of the management programs at Birmingham-Southern College, Bucknell University, Trinity University, and the University of Virginia. (MSE)

A literature review explored answers to questions about the relationship between the business world and entrepreneurship education, including the question of whether models of reality actually mirror real-life situations. The review showed that between 1979 and 1994, entrepreneurship education grew phenomenally, whereas business education did not…

A report recommending wholly separate graduate management schools not connected to undergraduate education suggests two national schools, one existing and one to be created. Related issues of program quality assurance and finance are discussed, and some aspects of the proposed plan are criticized. (MSE)