Discusses developments in the field of mass communications over the last 10 years. Suggests that old polarities have been finally transcended or deconstructed and that a new set of questions is emerging which concern a range of particular issues and processes rather than generalities expressed in terms of the now untenable categories of viewer,…

Since little empirical research has been conducted on adoption of currently available information technology by the advertising industry, a study explored the extent of advertising agencies' adoption of selected information technologies such as online database services and electronic mail. The study discussed data from earlier studies and analyzed…

An exploratory study examined relationships between interpersonal communication theory and public relations from 1970 to 1990. One hundred thirty-six public relations campaign cases recognized for excellence by the Public Relations Society of America were analyzed for applicability of seven interpersonal theoretical perspectives. Information…

This paper addresses one area of conflict in decisionmaking in computer-based instruction (CBI) research: the relationship between the researcher's definition of CBI either as a medium or as an integrated system and the design of meaningful research questions. (A medium is defined here as a device for the delivery of instruction, while an…

Because the fast-growing Hispanic population of the United States has little political and economic power (a problem which has been linked to a lack of media attention to this group), a study sought to determine to what extent Miami's Spanish-language newspapers provided Hispanic angles to the l988 presidential primary. Miami's two…

Newly discovered transcriptions of 87 of First Lady Eleanor Roosevelt's women-only press conferences held from 1933 to 1945 make possible an examination of the objectives, topics, and value of these conferences. By holding the conferences, Mrs. Roosevelt attributed to women an important function in the political communication process, and at the…

Today the majority of the United States work force is employed in the production, processing, and dissemination of information. However, the situation with regard to videotex, the medium that served as the basis for predicting an information society, is far from settled. The statistics concerning videotex are impressive, the technology…

This study examined whether the sources of information children use to substantiate story-based inferences are influenced by the medium of delivery. The 48 third grade students who acted as subjects were stratified by sex and randomly assigned to one of two media conditions; i.e., each child was presented an African folktale either (1) as a…

Observing that over the past 10 years two lines of discussion--one emanating from and focusing on the needs of women, the other arising from and related to "mainstream" communication problems--have been carried out simultaneously but have remained separate, this report focuses on the change in women's status with regard to access to the…

An independent, critical press has been active in Nigeria for a century. Most newspapers are privately owned and publish a range of news and commentary, often critical of the government. The history of the relations between the press and the government during the century, and particularly during the 20 months of rule by the Mohammedu Buhari regime…

Beginning with an analysis of conceptions of time with a particular emphasis on examining quantitative time use research literature for its manifestations of personal and social values, this paper proceeds with an overview of the literature on time use and the issues involved in its measurement. The central questions in this paper dwell on the…

This review of the literature on interactive video examines research and evaluation reports in the context of the continuing debate over the effectiveness of media debate and Richard E. Clark's argument that media do not have a substantial impact on learning. The literature is examined from four perspectives: (1) behavioral issues (e.g., whether…

Relationships between media format, sensory channel, and cognitive information processing are not straightforward. Media format does not determine information processing and storage except when a deliberate attempt is made to model cognitive processes by manipulating the medium. Sensory channel only affects processing and learning for relatively…

This discussion of questions related to the most appropriate role for the computer in undergraduate postsecondary education begins by describing the Educational Testing Service's evaluations of two large-scale funded projects intended to stimulate the incorporation of computer assisted instruction (CAI) into undergraduate instruction--the…

Arguing that the motion picture industry policies affecting audiences must be developed in terms of behavioral implications, this paper reviews the literature related to the Motion Picture Association of America's (MPAA) film rating system to ascertain the degree to which the system has met its purposes. The first section of the paper offers a…