This review of the findings of recent cognitive science research pertaining to learning and teaching focuses on how science and mathematics are being taught, analyzes how the presence of the computer demonstrates a need for radical rethinking of both the theory and the practice of learning, and points out that if educators fail to consider the…

Based on a definition of public relations that recognizes the field as a purposeful management function, this paper provides a perspective on public relations to help practitioners develop strategies for the use of new media forms in public relations programs. The paper begins with a historical review of mass media effects research and proceeds…

This paper examines past media research on presidential campaign debates, reviewing literature from the fields of mass communication, political science, and speech communication, and considering regulatory changes (e.g., debate sponsorship and equal time provisions) and the growth of primary and general debates as an institution. Beginning with…

This special report provides a survey of media in the Federal Republic of Germany (West Germany) and attempts to answer questions such as: what freedoms the mass media enjoy, the nature of their finances, what problems they have to deal with, and what their future in competition with new modes of communication will be like. Chapter 1 discusses the…

Third in a series on teaching methods in higher education, this updated volume reviews and evaluates research on audiovisual aids and related instructional hardware. While the emphasis is on the effectiveness of technical aids in higher education as instructional tools, some information on technical and administrative problems is also provided.…

This paper presents a global approach to the media comparison literature. Beginning with the pros and cons of media research, it discusses the results of both individual and meta-analysis research, compares the different methods researchers have used to determine media selection, and concludes with the most recent trends in media selection. It is…

This paper explains the apparent inconsistencies in media research findings by identifying apparent research weaknesses which complicate data interpretation and frustrate attempts to derive broad generalizations useful to practitioners in their classroom use of visual media. Emphasis is on the interrelationships which exist among the different…

The seven articles in this journal issue examine trends and topics related to radio and other broadcast media. The articles discuss the following: (1) current trends in radio audience measurement, (2) the policy implications of radio research, (3) a research study of the relationships between age and radio usage, (4) the role of the part-time…

Uses and gratifications research involves a critical appraisal of conceptual and theoretical issues in mass communication and is concerned with what audience members do with the media. Activation theory understands people as active manipulators of their environment. (Activation refers to that level of psychological and physiological excitement an…

Based on the findings of a nine-month-long investigation, this report represents the efforts of the Carnegie Commission to design a new structure for public telecommunications that can accommodate the divergent needs of public broadcasting in the United States in the coming decade. Following a summary of the findings and recommendations, the…

Reviews evaluation studies, box-score reviews, and meta-analyses on effectiveness of computer-assisted instruction (CAI) conducted from the 1960s through 1980s, using student achievement as a dependent measure. Conclusions are drawn as to CAI's effectiveness with regard to social and academic achievement and a cost analysis of CAI is provided. (29…

Proposes directions to help researchers balance instructional technology goals with the performance of well-designed and scientifically sound studies. Issues concerning the external validity of studies, use of media replications, and learner control as a means of adapting instructional strategies to individuals are emphasized, and designs for…

Purposes a semiotic model for analyzing messages of the cinematic medium in film and television, and demonstrates its applicability to the study of children's comprehension of these messages. Highlights include the effects of visual and temporal features on comprehension; film and photography; and cognitive-developmental factors in comprehension.…

Addresses the nonuse and misuse of sound when designing instruction using educational technology and presents the Structured Sound Functions (SSF) Model to improve sound attribute research and scriptwriting guidelines. The preference for visual interfaces is discussed, including educational television (ETV), and the creation of sound-image…

Discusses factors that influence learners' preconceptions of television, the mental effort they invest in processing a video-based lesson, and their achievement. The effects on mental effort and achievement of characteristics of media, the task, and the learners are addressed; and recommendations for future research are offered. (Contains 42…