Library historians and historians of literacy have been more creative than journalism historians in using individual-level historical data such as deeds, wills, depositions, surveys, and census figures to study reading behaviors of the past. For example, the series of family cost of living surveys conducted in the United States by state and…

This collection of 26 articles, written by mass communication experts from 12 countries, investigates various aspects of entertainment as communication, focusing on entertainment as provided by its currently most important source, mass media. The premise behind the essays is that there is no such thing as "pure entertainment," but that…

Intended to provide a single reference source for the most significant statistics describing communication industry trends in the United States since 1900, this book is a collection and assessment of the currently available quantitative descriptive information on mass media industries. The core of the book is its more than 300 tables of data on…

Print journalism and journalism research have contributed many concepts, principles, and communication techniques to the field of political communication. An examination of the indexes of "Public Opinion Quarterly,""Journalism Quarterly," and the "Journal of Communication" through the mid-1960s indicates the evolution of the study of print media…

The relationship between communication theory and media research must be reciprocal. Without some acknowledgement of a commonality with specific aspects of communication theory, media research efforts will continue to stagnate and produce uninterpretable or extremely limited observations. On the other hand, media researchers' commitment to the…

Reviews literature on efforts to personalize mass communication by disguising the size of intended audiences, targeting messages, and contriving intimacy in content. Argues that distinctions between interpersonal and mass communications have become blurred into what might be called "pseudo-community." Finds that technological development…

Intended to provide the novice media researcher with an introduction, review, and current thinking on media-related research, this article traces the historical emphases and development of such research, discusses its positive and negative aspects, and presents recommendations by practitioners and researchers, as well as directions for future…

Recent meta-analyses and other studies of media's influence on learning are reviewed. Consistent evidence is found for the generalization that there are no learning benefits to be gained from employing any specific medium to deliver instruction. Problems and suggestions concerning current media attribute and symbol system theories are described.…

Describes recent turn in media research to functionalist perspective and brings into focus insights into learning mechanisms that might provide benefits to educational technology researchers. Learning factors that media could facilitate are discussed: self-regulation, conflict resolution and reflexive abstraction; coordination of correspondences…

Reviews popular culture studies, research, and curricula in higher education, and explores how libraries are responding to needs of popular culture specialists. Profiles of library collections (Bowling Green State University, Michigan State University, San Francisco Academy of Comic Art, University of Minnesota, Library of Congress) are presented.…

Reviews research suggesting that student publications' staffs should survey the news needs of the campus population to improve newspaper quality and readership. (RL)

Suggests that those who work with collegiate student publications must understand and practice freedom of the press on their campuses. Provides evidence for this argument from a survey of college publications advisers. (RL)

Stresses the need to base decisions about media design and selection on the compatibility of media with the content to be presented, and with the learners. Application of these factors in the design of mediated instruction and the selection of materials are considered. (Author/CMV)

Discusses cognitive style (the degree to which perception is influenced by environmental variables) and cognitive control (which focuses on the regulation of perception by the ego). Concepts addressed include field dependence-independence, field articulation, conceptual style, cognitive tempo, intrusive information, focal attention, and…

Evidence from 34 studies published since a 1983 review of 58 earlier studies underscores knowledge inequalities as an enduring phenomenon and emphasizes that interest in the knowledge gap phenomenon is accelerating. All 10 studies which varied "media publicity" supported the hypothesis. Eleven of 12 studies which varied some aspect of…