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Schulz, Rudiger – 1986
This paper addresses the question of whether video recorders and cable television, which are both primarily entertainment media, are in functional competition with one another. Some initial answers are provided based on the results of an extensive two-year research project conducted in the Federal Republic of Germany. This study found that: (1)…
Descriptors: Cable Television, Competition, Consumer Economics, Foreign Countries
Peer reviewedPotter, W. James; Chang, Ik Chin – Journal of Broadcasting and Electronic Media, 1990
Describes study of students in grades 8 through 12 that was conducted to determine the degree to which television messages influence a person's construction of reality (the cultivation hypothesis). Research methodology that tests the effects of television exposure is examined with emphasis on the importance of demographic control variables. (38…
Descriptors: Affective Measures, Correlation, Demography, Mass Media Effects
Download full textChen, Milton – 1984
This report discusses research related to the educational potential of 3-2-1 CONTACT, a PBS (Public Broadcasting Service) series on science and technology, which was produced by the Children's Television Workshop for a primary target audience of 8- to 12-year-olds in both home and school settings. Conducted over a 6-year period (1977-83), this…
Descriptors: Child Development, Childrens Television, Educational Television, Evaluation Methods
Livingstone, Sonia – 1986
Two studies used multidimensional scaling to uncover viewers' spontaneous, largely implicit interpretations of Dallas (American) and Coronation Street (British), two soap operas in a genre of social realism that explicitly aims to parallel or directly contribute to the symbolic world of the viewer. The results bear upon the discipline of social…
Descriptors: Characterization, Cultural Influences, Foreign Countries, Labeling (of Persons)
Kumar, Keval Joe – 1986
This paper provides both a preliminary analysis of a survey on media education in India, and reviews of the research on media education in the western world, the limited media education research already done in India, and the more extensive research that has been done on the sociology of Indian youth and the media. The purpose of the survey was to…
Descriptors: Adolescents, Attitudes, Computer Science Education, Cultural Influences
Peer reviewedFrancis, Leslie J.; Gibson, Harry M. – Journal of Educational Television, 1993
Describes a study that was conducted to investigate the influence of age, sex, social class, and religion on total television viewing time and program preferences among a large sample of Scottish secondary school students. Four main program types are examined, i.e., soap, sport, light entertainment, and current awareness. (50 references) (LRW)
Descriptors: Adolescents, Age Differences, Correlation, Foreign Countries
