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Information Dissemination | 1 |
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Porter, Michael J. | 1 |
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Porter, Michael J. – 1979
This discussion of agenda setting reviews early theories of mass communication and traces the beginnings of agenda setting theory to the 1968 United States presidential campaign, during which researchers found a high correlation between what the media were saying about issues and what the people thought were important issues. The results of more…
Descriptors: Information Dissemination, Mass Media, Media Research, News Media