This paper analyses the portrayal, within UK universities' publicity materials, of disabled students and disability services. Basic public relations practices explain that an organisation should know its audiences and focus its messages accordingly. We argue that recruitment is an issue which cannot be ignored in discussions of learning and…

Designed to provide a historical perspective on consumerism in higher education, this literature review considers consumer laws, student rights and responsibilities, institutional practices, and major issues related to consumerism and its impact on students and colleges. After an overview of the purposes, scope, and limitations of the paper, the…

Mississippi loses up to one-third of its potential high school graduates between grades 9 and 12. Developing and implementing a comprehensive strategy for student recruitment are the first and most important steps in organizing an adult basic education program to serve the needs of these individuals. Recruitment requires trying as many methods as…

As Mississippi approaches the 21st century and an increasingly more competitive business climate, the state faces a critical need for work force development and better adult basic education. According to 1990 data, Mississippi contributes only 8.5 percent of funding for adult education (the remaining 91.5 percent comes from federal sources) to…

Adult basic education (ABE) and literacy programs have used many different strategies and tools to recruit new students. A small sampling of Tennessee ABE programs shows the more effective recruitment strategies are word-of-mouth referrals; newspaper advertisements and articles; fliers; brochures; posters, radio messages, and public service…

This report provides a review of the United Kingdom (UK) and international literature about initiatives to stimulate demand for post-16 learning. Chapter 1 introduces sources and method. Chapter 2 outlines the current pattern of participation in learning activity in the UK and identifies the main barriers impeding further involvement. Chapters 3-5…

A survey called the Literacy Check-Up was conducted in South Carolina's Lancaster and Chester Counties in April-May 2000. The survey was designed to identify existing literacy services, determine how well the area's existing literacy programs were meeting participants' needs, and determine the community's capacity for serving adults in need of…