Even though television scholar Herbert Zettl singlehandedly created the term "television aesthetics" by proclaiming that TV is an art, television studies are still excluded from the respectable divisions and disciplines of knowledge. Television is considered the epitome of mass culture/kitsch, and the very idea of a TV…

Suggests that mass communication studies accept the critical challenges posed by fringe television--the programing that surrounds the prime-time domain of the three major networks. Identifies and maps various fringe sectors appearing on today's broadcast and cable schedules, and surveys critical imperatives involved in future studies of fringe…

Ways in which instructional design specifications for television production may be extended into a more precise domain, where forms of representation may be cataloged and culturally defined, are suggested in this study. Differences between film and television are discussed, and a distinction is made between format codes (i.e., culturally and…

Noting that daytime television serials have been used to teach a variety of subjects, including writing and language skills, this paper reviews literature on the nature of soap operas so that instructors can use them more effectively. Following an introduction citing studies on the educational uses of soap operas, the paper explores the following…

The mythic structure of the popular television melodrama, "Dallas," may be analyzed in order to shed light on the reasons underlying the program's wide appeal. First of all, "Dallas" combines the conventions of the crime formula in such a way as to create a new mythology of crime for television, one similar to that found in the…

Seventh- and tenth-grade students were shown segments of Music Television (MTV), then asked to respond to a brief attitude survey on parental influence, premarital sex, violence, drug use, and the influence of MTV. Results suggest the potentially powerful influence of popular music and MTV, especially on attitudes towards violence and premarital…

This literature review argues that the broader implications of social learning by a subordinate group through the cultural apparatus of the dominant group has not usually been made an explicit part of the theoretical perspectives utilized in studies of minorities' experiences concerning the impact of television. The review presents the principal…

This paper analyzes the ways in which members of different ethnic groups decode the worldwide hit television program Dallas, and suggests answers to the question of how such a quintessentially American cultural product crosses cultural and linguistics frontiers so easily. The program was studied with the intent of observing the mechanisms through…

The Dynasty Project conducted an empirical analysis of the cross-cultural reception of the program for which it was named. Data were collected via two series of videotaped interviews which were carried out following a viewing of Dynasty episode 105 by a group of subjects together with the researchers. The subjects were 25 American viewers in Los…

The purpose of this investigation was to gain an understanding of the role that television plays in the daily lives of a number of elderly male individuals who are partially confined and socially restricted in a long care facility. An inductive, qualitative study was conducted over a three-month period in western Canada in order to obtain an…

Research on incidental learning by children from television is both a cause and effect of the increasing attention being given by social and behavioral scientists to the influence of mass media. Laboratory-type experiments and data collected from everyday life are consistent in their findings, providing convincing evidence that television can…

It is widely believed that television viewing has a negative impact on school achievement. This belief is supported by negative statistical associations sometimes found between school achievement and amount of television viewing; that is, heavy TV viewers tend to show poorer achievement than light viewers. One possible explanation of this…

Although there has been an explosion of information and advice about child rearing in the mass media, little attention has been given to the nature or extent of the media's impact on parents or to ways in which media could be used more effectively. Based on an analysis of books, magazines, newspapers, radio, television, film, videotapes, software,…