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Boyer, Stefanie L.; Edmondson, Diane R.; Artis, Andrew B.; Fleming, David – Journal of Marketing Education, 2014
A meta-analytic review of self-directed learning (SDL) research over 30 years, five countries, and across multiple academic disciplines is used to explore its relationships with five key nomologically related constructs for effective workplace learning. The meta-analysis revealed positive relationships between SDL and internal locus of control,…
Descriptors: Independent Study, Learning Processes, Student Motivation, Marketing
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Wells, Victoria K.; Chang, Shing Wan; Oliveira-Castro, Jorge; Pallister, John – Journal of Organizational Behavior Management, 2010
A segmentation approach is presented using both traditional demographic segmentation bases (age, social class/occupation, and working status) and a segmentation by benefits sought. The benefits sought in this case are utilitarian and informational reinforcement, variables developed from the Behavioral Perspective Model (BPM). Using data from 1,847…
Descriptors: Social Class, Reinforcement, Psychology, Behavioral Science Research
Robelen, Erik W. – ASCD Infobrief, 1998
This information brief discusses the impact of commercialism in schools. It asks the question of whether such advertising is supporting students or is simply selling access. It describes how children are a desirable market since they have most of their purchases ahead of them; they can also frequently convince parents to buy items. The brief…
Descriptors: Advertising, Consumer Protection, Educational Policy, Elementary Secondary Education
Taxel, Joel – 1982
This paper provides an overview of the literature about Walt Disney and his many diverse enterprises. In order to show how the processes of production shape and affect the final content and form of items of popular culture, the paper first discusses some of the many technological advances achieved by the Disney studio. Disney's groundbreaking use…
Descriptors: Animation, Cartoons, Childrens Literature, Literature Reviews
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Lee, E. Bun; Browne, Louis A. – Journal of Black Studies, 1995
Examines the attitude among 161 Black teenagers toward athletic shoe television advertisements featuring Black athletes, the perceived influence of such ads on the perception of the product and on the purchase intent, and any parent-child purchasing conflict. Findings show the ads had influence in the purchase decision and that parent-child…
Descriptors: Adolescents, Advertising, Black Attitudes, Clothing
Woods, John D.; Sewell, Edward H., Jr. – 1993
Environment may be regarded as a form of communication, with environmental linguistics becoming a new discipline that will have to be explored. Its goal is to demystify some of the constructs that contribute to the built environment as a communication tool. Treating the built environment as a language requires a recognition of its dynamic nature.…
Descriptors: Built Environment, College Students, Communication (Thought Transfer), Environmental Influences