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Journal of Student Financial…

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Perna, Laura W.

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A Gap in the Literature: The Influence of the Design, Operations, and Marketing of Student Aid Programs on College-Going Plans and Behaviors

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Perna, Laura W. – Journal of Student Financial Aid, 2005

This article describes what is known from prior research about the impact of student financial aid program design, operations, and marketing on the formation of family (including parents' and children's) college-going aspirations, expectations, and plans, and the resulting college-going behaviors of potential students. The review focuses on the…

Descriptors: Higher Education, Academic Aspiration, College Bound Students, Student Financial Aid