This article discusses how university faculty can cooperate with public broadcasting agencies (radio and television) to provide public media exposure to arts performances and activities. It describes specific successful programs at Ball State University (Indiana). (JB)

This article outlines steps toward university collaboration with local arts organizations to enhance local cultural life in medium-sized cities. It illustrates these steps with examples from practice and discusses how to maintain ongoing collaborations. Major benefits from such partnerships and factors requiring attention to ensure success are…