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Hartley, Matthew; Morphew, Christopher C. – Journal of Higher Education, 2008
Viewbooks are an important medium by which institutions of higher learning entice students to matriculate. Indeed, an entire industry exists to aid institutions in the design and production of these publications and college and university admissions and public relations professionals spend a significant amount of time and money fashioning…
Descriptors: Higher Education, Content Analysis, College Admission, Public Relations
California State Dept. of Education. Sacramento. Office of Special Programs. – 1990
Contributions of participants in a three-day invitational symposium for representatives of the 21 California high schools which were most successful in sending Black and Hispanic students to the University of California and the California State University are compiled in this document. The publication addresses two major goals of the California…
Descriptors: Academic Aspiration, Academic Education, Academic Persistence, Accountability