The literature on college choice is extensive and navigating it for purposes of review is complicated by the dual meaning given to the word choice. To clarify, in this article, the phrase "college choice" refers to the concept defined by Don Hossler and Karen Gallagher in their seminal 1987 article entitled "Studying Student College…

Viewbooks are an important medium by which institutions of higher learning entice students to matriculate. Indeed, an entire industry exists to aid institutions in the design and production of these publications and college and university admissions and public relations professionals spend a significant amount of time and money fashioning…

In contrast to technological predecessors, the Internet affords a prospective student with unlimited and uncontrolled access to formal and informal information about any institution. Article provides four vignettes that illustrate what a prospective student can find on the Internet. Discusses the implications of the Internet on the college…

A survey of applicants to a major state university investigated whether students who accept (n=461) and decline (n=488) admission offers have different ways of evaluating the admission process. Contrary to expectation, accepters did not rate all elements of the process higher than decliners. Blacks and whites also differed in their perceptions.…

Higher education administrators often wonder if the information they receive from the low response rates to surveys of non-matriculating applicants accurately reflects the entire population of these non-matriculants. These questions are exacerbated by evidence that response bias does exist. This paper describes how St. Mary's College in Notre…

Misconceptions regarding the work of college admissions officers and the role of admissions in expanding access to education prompted this review of applied research in college admissions. Focus is on two areas of research and evaluation: college staff visits to schools and college choice decisions made by applicants who were offered admission.…

Discusses the use of organizational culture (common values, beliefs and ideologies of those who work at the institution) to attract potential students, providing examples taken from admissions literature from several colleges. Suggests ways for college personnel to uncover cultural influences and communicate them to prospective students. (WAS)

Drawing on fieldwork, interviews, and literature reviews, trends in college admissions are examined, including increased competition, higher admissions standards, and growth in admissions management services. Focus is then placed on the role of private admissions counselors in providing knowledge, attention, management of college choice, and…

A three-part study conducted at a medium-sized, Christian comprehensive college in Michigan (Calvin College) examined the college choice process including why students apply but do not enroll, as well as the reasons why students enroll. Subjects consisted of: (1) those who made multiple inquiries and had multiple contacts with the college but did…

Enrollment management is discussed with focus on the expanding role of admissions professions and their increasing impact on institutional policymaking. Enrollment management influences the size, shape, and characteristics of a student body by directing student marketing and recruitment as well as pricing and financial aid. Attention is also…

The college selection process is a learning experience and a stressful time. One high achieving student describes being recruited by colleges with the promise of scholarships. She recounts the process of choosing the right school, realizing along the way that her college years could not only determine her occupation, but where she might live, and…

This report is an amalgamation of data from four separate sources. The first source is NACAC's annual Counseling Trends Survey, conducted in May 2004. The purpose of this survey is to poll counselors in high schools to discover trends in their work responsibilities, particularly regarding college counseling, and to assess trends that affect…

The research on graduate students that has appeared in 20 academic journals since 1976 is reviewed. Ninety-four articles are classified into topic areas, and representative articles of each area are discussed. The research designs of the 94 research studies are considered with attention to: the level of students (master's or doctoral); whether…

A review of literature from 1981 to 1995 investigated issues concerning underrepresented minorities in medical education in seven areas: increasing representation of these groups; long- and short-term enrichment programs to improve performance; predictors of academic performance; predictors of student admission; specialty choices and career…

Presents statistics on a variety of subjects related to blacks in higher education: (1) survey statistics from the 25 highest-ranked national colleges and universities; (2) effects of actions of the mass media; (3) influence of intact families on black higher education; (4) how affirmative action encourages blacks to attend college; and (5) black…