Theory and research on the processes of early social learning in children has indicated that television and television commercials play an important role in children's internalization of cultural meanings, interpretations, and values, whether or not the commercials children see are intended for or directed at them. Between the ages of 2 and 18,…

Reviews three books concerned with the effects of television advertising upon children and their parents: "Television Advertising and Children," edited by June Esserman; "Children and the Faces of Television," edited by Edward Palmer and Aimee Dorr; and "The Effects of Television Advertising on Children," by Richard Adler and others. (JJD)

Discusses research focused on characteristics of children's TV commercials, the relationship between commercials and children's learning and reasoning, and effects of commercials on children's language, attitudes, and beliefs. (Author/RH)

Intended for students in the social sciences, this book assembles and evaluates the main findings of recent work on television and sex role acquisition, points out gaps and limitations in present inquiry, and sketches a framework around which future research might usefully address some of the remaining questions. The seven chapter topics are as…

This paper places research findings within a social learning framework to demonstrate that television influences the development of sex typing in children. First, the presence of sex-typed content in television programming and advertising is documented. Then, the nature of children's attention to and comprehension of televised messages is…

This review of the findings of Swedish research on children, television, and radio provides summaries of studies conducted over approximately 15 years in four different chapters: children's television viewing and radio listening, how children are influenced by television, children and foreign television programs, and disadvantaged children and…

Points out that the world of television activates, cultivates, and alters the gender schemata that children bring to the viewing situation. Finds that viewing can also promote creation of new schemata or modification of existing ones. (Author/RWB)

A collection of quotations drawn from research and opinion papers dealing with the impact of television viewing on children. Subtopics addressed are: television viewing statistics, effects of television violence, and the relationship of television to education. (JJD)

A review of the research concerning the relationship between children's reading achievement and television viewing reveals many contradictions. For example, the findings show that the amount of television viewing that affects reading achievement in one child may not affect another in the same way. What a child watches on television also seems to…

The first of a two-part review of the National Council for Families and Television's (NCFT) journal publications from 1978-1983 discusses articles examining both television and children, and discovers a multi-phase evolution in NCFT's perception of children's associations with television. Periodical articles by television and academic/research…

This volume consists of 10 papers dealing with issues, research and research findings regarding the effects of television advertising on children. The first paper critically examines recent research literature which bears on policy questions related to the effects of television advertising on children. Findings from a study designed to examine…

Three weeks of programing on a major television network during probable children's viewing times was subjected to content analysis to determine the number and types of reading and writing activities performed by television characters and newscasters. The purposes of this analysis were to discover whether television treats reading and writing as…

This yearbook compiles research findings on children and youth and media violence from the perspective of the United Nations Convention on the Rights of the Child. The thematic focus of this yearbook is on what is being done to combat gratuitous media violence. It presents information on media education and children's media participation. Section…

Research on incidental learning by children from television is both a cause and effect of the increasing attention being given by social and behavioral scientists to the influence of mass media. Laboratory-type experiments and data collected from everyday life are consistent in their findings, providing convincing evidence that television can…

This yearbook compiles information on research findings on children and youth and media violence, as seen from the perspective of the United Nations (UN) Convention on the Rights of the Child. The thematic focus of the yearbook is on the influence of children's exposure to media violence. Section 1 of the yearbook, "Children and Media on the…